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Guangxu Lee
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© Guangxu Lee

Guangxu Lee

liguangxu9458@gmail.com ↗Instagram ↗Xiaohongshu ↗

Guangxu Lee 是一名视觉设计师，主要从事品牌识别、视觉系统与包装设计相关工作。他的实践建立在平面设计基础之上，同时关注系统化思维与新兴技术的发展，探索可复用、可扩展的设计系统与工作方法。

[CN]

Guangxu Lee is a visual designer working across brand identity, visual systems and packaging design. His practice is rooted in graphic design while extending into systems thinking and emerging technologies, exploring structures and workflows that can be reused, adapted and expanded over time.

[EN]

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About

EN

Guangxu Lee is a visual designer working across brand identity, visual systems and packaging design.

His practice is rooted in graphic design while extending into systems thinking and emerging technologies. Rather than treating design as a series of isolated outcomes, he is interested in building structures, methods and workflows that can be reused, adapted and expanded over time.

In recent years, alongside client and self-initiated design projects, he has been exploring how artificial intelligence, automation and custom tools can be integrated into traditional design practice. Through AI workflows, design automation and creative tool development, he investigates new ways of making design work more efficient without sacrificing judgement, craft and visual quality.

CN

Guangxu Lee 是一名视觉设计师，主要从事品牌识别、视觉系统与包装设计相关工作。

他的实践建立在平面设计基础之上，同时关注系统化思维与新兴技术的发展。相比于将设计视为单次输出的成果，他更关注如何建立可复用、可扩展且具有长期价值的设计系统与工作方法。

近年来，在持续进行品牌与视觉设计实践的同时，他也开始探索人工智能、自动化与设计工具开发在设计领域中的应用。通过 AI 工作流、设计自动化以及创意工具研究，他尝试寻找一种新的设计方式，在保持设计判断与视觉品质的前提下，提升设计工作的效率与可持续性。

Awards

  1. Hiiibrand Award
  2. GDC Award
  3. Macao Design Award
  4. Asia Pacific Design Award
  5. CGDA Award
  6. Award360

Contact

liguangxu9458@gmail.com ↗Instagram ↗Xiaohongshu ↗

AI Workflow

01

Introduction

Supports

Research / Concept Development / System Building / Production

Position

AI is used as a supporting system, not a replacement for design judgement.

AI 作为辅助系统参与设计，而非替代设计判断。

Practice

Integrated into brand identity, visual systems and packaging design.

应用于品牌识别、视觉系统与包装设计。

Description

AI and automation are used to organize information, build systems and improve production efficiency within visual design practice.

AI 与自动化主要用于信息整理、系统构建以及提升视觉设计中的生产效率。

02

Why

Repeated Tasks

Many design projects include recurring work beyond visual exploration.

Project Work

Reference Organization
System Building
Documentation
Production Preparation

More Time For

Research
Concept Development
Visual Decision Making

The starting point is not technology, but the repeated work inside design practice: collecting references, building system rules, recording design decisions and preparing final assets.

出发点不是技术本身，而是设计项目中的重复工作：整理参考、建立系统规则、记录设计决策，以及准备最终交付内容。

03

Workflow

  1. Brand Design Brief

    品牌需求与文化背景

  2. AI Analysis

    整理资料 · 分析语境 · 研究竞品 · 提炼关键词

  3. Creative Direction

    建立策略 · 确定方向 · 定义视觉目标

  4. Visual Design Supported by Design Tools

    Logo 设计 · 视觉设计 · 品牌设计

  5. Documentation & Delivery

    品牌规范与交付

04

Tools

Logo Annotation System Logo 标注系统

Generate structured annotation layouts for logo review and delivery.

The Logo Annotation System is designed to support the documentation stage of identity design. Rather than manually constructing annotation layouts, the system automatically generates dimensions, spacing relationships and geometric references, helping transform design files into consistent presentation and delivery materials.

Logo 标注系统用于支持品牌识别设计中的规范整理与交付阶段。系统能够自动生成尺寸关系、间距标注与几何参考信息，帮助设计稿快速转换为规范化展示与交付文件。

Grid System Generator 网格系统生成器

Build publication grids based on typographic and layout parameters.

The Grid System Generator assists the early stages of editorial and layout design. By defining page formats, margins, columns and baseline grids, it provides a structured framework that supports consistency across visual systems, publications and long-form layouts.

网格系统生成器用于支持版式设计与视觉系统构建阶段。通过设定页面规格、边距、栏数与基线网格，系统能够快速建立稳定的版面结构，为出版物、视觉系统与长篇内容提供统一框架。

Color Extraction System 颜色提取系统

Collect and organize color palettes directly from design files.

The Color Extraction System is developed to streamline color management during production and documentation. By automatically gathering color information from artwork, it helps generate organized palettes that can be reused across identity systems, packaging projects and production files.

颜色提取系统用于支持设计生产与规范整理阶段。系统能够自动提取设计文件中的颜色信息，并生成可复用的色板结构，帮助品牌识别、包装设计与后续生产环节保持颜色一致性。